After a furious volley of policy announcements in recent months, the political parties have lapsed into relative silence as they prepare to unveil their manifestos at the outset of the short campaign.
But how do they decide what will best lure the voters they need? What's been happening behind the scenes, and who gets to decide what ultimately makes it to the manifestos?
In this collection of previously-published briefings, DeHavilland examines how the full spectrum of contenders decides on the contents of its offer to voters.
We've looked at the idiosyncrasies of the major parties' decisionmaking, including who calls the shots, as well as turning our eye to the backgrounds and beliefs of some of the newer challengers as they look to establish themselves as seasoned political players.
Read on to learn more about the people and processes behind the prospective policies as Purdah looms and the election begins in earnest.
Click on the icon of each briefing below to download.
As Senior Political Analyst at DeHavilland, Anna Haswell leads on financial services policy, as well as covering media issues. In her capacity as Content Marketer, she is also responsible for DeHavilland's briefings and analysis output, working across teams to ensure relevant messages reach current and prospective clients alike. She is a graduate of the University of Oxford and Goldsmiths, University of London.